Email Marketing... Should I Do It?

Internet Marketing

Email marketing can be a very effective tool for promoting your products or services. It can also be a waste of your hard-earned money. Use this calculator to help you decide whether to do it or not. Although it is not based on an absolute science, it gives you a quantatative picture to help you make the decision. 1. CPM. Enter the amount the email marketing company charges you per 1,000 email addresses.   $   2. Email Quantity. Enter the number of email addresses you are planning to buy or send.   emails   3. Open Rate. Enter the email open rate you think you will achieve. Enter your own accessment or select from the drop-down menu (data from MediaPost).   Use my own data ---------------------> Average (38%) Consumer Products & Services (38%) Publisher - Consumer Audience (38%) Travel (42.5%) Business Products & Services (47%) Retail & Catalog (38%) Publisher - Business Audience (38%) %   4. Click-Through Rate. Enter the click-through rate you think you will achieve based on the effectiveness of your messaging. Enter your own accessment or select from the drop-down menu (data from MediaPost).   Use my own data ---------------------> Average (7.6%) Consumer Products & Services (9.4%) Publisher - Consumer Audience (9.1%) Travel (8.4%) Business Products & Services (7.5%) Retail & Catalog (6.1%) Publisher - Business Audience (5.2%) %   5. Conversion Rate. Enter the conversion rate you think you will achieve based on the popularity and affordability of your product or service. This is the conversion rate from visitors seeing your product or service to making a purchase.   %   6. Price per Sale. Enter the amount you charge each customer for your product or service.   $ per sale   Beetown Communications is not responsible for any of your loss resulting from the use of this calculator. Please verify the results manually and use at your own risk.         © 2006 Beetown Communications.  All rights reserved.